Website Cost Calculator
Calculate website build cost, design cost, and year-1 maintenance budget. Solve for total cost by pages, solve for max pages from budget, or model full 12-month cost of ownership.
= (Pages × Hours/Page + Design Hours) × RateAdjust Variables
Interactive Step-by-Step Calculation Proofs
View how variables resolve algebraically down to peer-reviewed standard outputs.
Why Use This Calculator
Understanding website development cost requires accounting for design, development, content, and ongoing maintenance — costs that vary enormously by scope and team. A simple 5-page brochure site can cost roughly $1,000–$5,000, while a large e-commerce platform or custom web application can exceed $100,000 — these ranges vary widely by region and scope, so treat them as a rough starting point, not a quote. The most reliable approach to calculate cost of a website is to count your pages, estimate development hours per page, add design and discovery hours, then multiply by your team's hourly rate. Our website cost calculator offers three reverse-solving modes: estimate total build cost from page count, model the full year-1 cost including hosting and maintenance, or solve backwards from your budget to find how many pages you can afford. Pair it with the app development cost calculator for full project visibility.
Mathematical Formula Explanation
Calculated standard benchmarks are based on direct functional dependencies. The primary calculation logic follows this formula:
Website Cost = (Pages × Hours/Page + Design Hours) × Hourly RateThe three modes cover a website project's full cost lifecycle rather than rearranging one equation. Estimate Website Build Cost multiplies page count by hours-per-page, adds fixed design hours, and multiplies by rate for the one-time build cost. Year-1 Total Cost adds ongoing hosting and monthly maintenance hours on top of a build cost to show the full first-year cost of ownership, not just the build. Solve for Max Pages runs the build-cost formula backward — subtracting the fixed design cost from a total budget, then dividing what's left by the per-page cost to find how many pages that budget actually affords.
Worked Examples (Step-by-Step)
These examples show a build cost from page count, a full year-1 cost of ownership including hosting and maintenance, and the maximum page count a fixed budget can support.
Example 1: Small Business Website (10 pages)
“A small business wants a 10-page website with 40 hours of design. Their agency charges $120/hr. What is the total build cost?”
- PAGES: 10
- HOURSPERPAGE: 8
- DESIGNHOURS: 40
- RATE: 120
- TOTALHOURS: 120
- TOTALCOST: 14,400
- COSTPERPAGE: 1,440
Example 2: Year-1 Total Cost of Ownership
“A website built for $15,000 has $75/month in hosting costs and requires 4 hours of maintenance per month at $100/hr. What does year 1 cost in total?”
- BUILDCOST: 15,000
- MONTHLYHOSTING: 75
- MAINTENANCEHOURS: 4
- RATE: 100
- MONTHLYMAINTENANCE: 475
- YEAR1TOTAL: 20,700
- ANNUALCOST: 5,700
Example 3: Max Pages from $20,000 Budget
“A company has $20,000 to spend on their new website. With a $120/hr rate, 8 hours per page, and 40 hours of fixed design, how many pages can they afford?”
- BUDGET: 20,000
- RATE: 120
- HOURSPERPAGE: 8
- DESIGNHOURS: 40
- MAXPAGES: 15
- DESIGNCOST: 4,800
- DEVBUDGET: 15,200
U.S. Web Developer Wages
| Role | Median Hourly Wage | Notes |
|---|---|---|
| Web Developers and Digital Designers (national median) | $47.49/hr | Base employee wage only — doesn't include employer payroll tax, benefits, or agency/freelance markup.BLS: Occupational Employment and Wage Statistics, May 2025 |
Common Mistakes & Edge Cases
- Forgetting content and copywriting timePage count and development hours cover building the template — not writing and migrating the actual content that fills each page. Content work is one of the most common missing line items in DIY website cost estimates.
- Ignoring year-1 hosting and maintenance when comparing a build-only quoteA low build-cost quote can hide a high ongoing maintenance and hosting cost that makes the true year-1 total much higher than the sticker price. Use the Year-1 Total Cost mode above to compare quotes on an apples-to-apples basis.
- Assuming a page builder and custom development cost the same per pageA drag-and-drop page builder (Squarespace, Wix, Webflow) can take a fraction of the hours-per-page a fully custom build requires. Entering a custom-development hours-per-page figure for a page-builder project — or vice versa — will badly misstate the estimate.